GUWAHATI: In a strategic move aimed at shaping the future of prestige beauty retail in India, the world’s leading omni-channel prestige beauty retailer, Sephora, has joined forces with Reliance Beauty & Personal Care Limited.
This partnership grants Reliance Retail Ventures Limited (RRVL), the subsidiary, exclusive rights to expand and enhance Sephora’s presence in India across various retail channels.
Alia Gogi, Asia President at Sephora, expressed excitement about this partnership and its potential to transform their business.
She noted that rising affluence, increasing urbanisation, and the widespread influence of social media have created greater awareness of self-care and beauty in India.
“This awareness, in turn, unlocks significant opportunities for prestige beauty retailers like Sephora to expand their presence and introduce new, exclusive brands to serve the growing community of beauty enthusiasts,” she said.
Sephora, known for its unique brand curation capabilities and commitment to providing an exceptional beauty and experiential retail experience, first ventured into the Indian market in 2012.
Over the years, the brand has made significant strides in catering to the beauty needs of India’s vast and diverse consumer base.
V Subramaniam, Director of RRVL, expressed his excitement and pride in the partnership.
He noted that India’s beauty market is on the rise, driven by a new generation of customers who value individual expression. “This partnership comes at an opportune moment as India’s consumerism journey reaches a tipping point,” he averred.
As part of the collaboration, Reliance Beauty & Personal Care Limited will assume control of Sephora’s current India operations, which encompass 26 stores in 13 cities, previously managed by Arvind Fashions Limited.
During this transition period, the stores and the Sephora website will continue to operate as usual. This partnership will enrich RRVL’s portfolio of offerings in the beauty and personal care segment.
Notably, the Indian beauty and personal care market, valued at USD 17 billion and projected to grow at an 11% compound annual growth rate (CAGR), is still considered to be in its early stages, making India one of the largest untapped consumer markets globally.
With its position as the largest retailer in India and one of the fastest-growing globally, RRVL leverages deep consumer insights and unparalleled customer access, both offline and digitally.