Guwahati: As Guwahati prepares to host Post Malone’s first-ever headline show in India, the event is poised to mark a significant moment in the country’s fast-evolving live entertainment landscape.
Produced and promoted by BookMyShow Live in collaboration with the Assam government, the concert on December 8 at the Khanapara Veterinary Ground will highlight the region’s emergence as a key contributor to the next wave of cultural and experiential growth in India.
The Northeast has long been celebrated for its strong musical heritage and deeply engaged audiences. With a rising youth demographic and increasing interest in large-scale international experiences, the region now plays an integral role in expanding India’s live entertainment market.
Post Malone’s forthcoming performance is set to underscore this momentum and reinforce Guwahati’s position as a destination capable of hosting world-class music experiences.
Reflecting on the development, Naman Pugalia, Chief Business Officer – Live Events, BookMyShow, said, “Post Malone’s upcoming show in Guwahati represents an important milestone for India’s live entertainment sector. The interest and anticipation we are witnessing from audiences across the Northeast reaffirm the region’s readiness for global large-format experiences. Bringing an artist of his stature exclusively to Guwahati signals the growing depth of India’s cultural appetite and the widening footprint of live entertainment beyond traditional metros.”
Pugalia said, “This concert is a significant step in our long-term commitment to building meaningful and high-quality experiences across emerging regions.”
Padmapani Bora, Managing Director, Assam Tourism Development Corporation (ATDC), commented, “Assam is entering an exciting phase with the introduction of our Concert Tourism Policy, which aims to position the state as a preferred destination for international cultural experiences. Post Malone’s debut headline performance in Guwahati is a major initiative in this direction, bringing global music talent to the region while creating wider economic and cultural opportunities.”
“Our partnership with BookMyShow Live reflects a shared vision to develop a robust ecosystem for live entertainment in Assam and showcase the state’s unique character on an international stage. Everyone is invited to attend the event and receive Assam’s warm hospitality through this concert tourism journey,” he said.
As India witnesses growing demand for global music experiences across tier-2 and emerging markets, Post Malone’s Guwahati concert stands as a defining example of how new regions are shaping the country’s live entertainment future.
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With strong public and private collaboration and a rapidly expanding audience base, the Northeast is set to play a pivotal role in the next chapter of India’s live music story.
Tickets for Post Malone’s performance in Guwahati are available exclusively on BookMyShow, India’s leading entertainment destination.
