Tech giant Apple on Tuesday announced the date of its next big global event — September 9 — with a tagline “Awe dropping” that would take place at the Steve Jobs Theater at Apple Park in the state of California in the US.
The company is all set to reveal more about the iPhone 17 lineup during the annual event.
The new iPhone 17 series, which includes the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max and the all-new iPhone 17 Air, is expected to bring significant design and performance upgrades for Apple fans across the world.
For buyers in India, the iPhone 17 India sale will begin on September 19, 2025, just days after the global unveiling, with pre-orders likely opening on September 12.
Early leaks suggest the iPhone 17 Air could be Apple’s thinnest ever iPhone.
The Air device reportedly has a thickness of 5.5 mm with a 6.6-inch screen. It would make the new iPhone 17 Air 0.08 inches thinner than the current gen models, according to reports.
The base iPhone 17 is reported to have a new and bigger 6.3-inch screen with a 120Hz refresh rate instead of 60Hz in previous years.
All models are expected to run on the A19 Bionic chip, promising faster performance and improved energy efficiency. Apple is also expected to introduce iOS 26 with new AI-driven features, offering better personalisation, smarter Siri responses, and advanced camera intelligence.
The Pro models are tipped to include a new titanium build, making them stronger yet lighter.
In terms of cameras, the iPhone 17 Pro and Pro Max are likely to feature an improved periscope telephoto lens with enhanced optical zoom, better low-light photography, and sharper 8K video capabilities. The standard models should also see meaningful upgrades, making them more competitive in the premium segment.
While Apple has not officially revealed the iPhone 17 price in India, industry insiders suggest that the starting price for the base iPhone 17 could be around Rs 79,900, while the iPhone 17 Pro may cross Rs 1,29,900. The new iPhone 17 Air is expected to fall somewhere between the base and Pro models, offering buyers a stylish yet comparatively affordable premium option.
ALSO READ: Apple to assemble entire iPhone 17 lineup in India as local production scales up
The iPhone 17 series launch underscores Apple’s ambition to blend cutting-edge AI, superior performance, and elegant design in its smartphones.
