A popular media network has announced the launch of its latest campaign, “Nazar Ka Tikka – Vote Jaroor Kare!”
This pre-election initiative is poised to become the largest pre-election campaign, with over 10 esteemed brands joining forces to inspire voter turnout and foster a profound sense of national duty among citizens.
The campaign by Republic Media Network is expected to reach 44 crore people during this election season and aims to leverage the cultural significance of the “Nazar ka Tikka” to encourage active participation in the electoral process.
Drawing upon the belief in the protective powers of the “Nazar ka Tikka” in Indian culture, the campaign seeks to associate the act of voting with safeguarding the nation’s interests.
At its core, the campaign strives to instill a sense of responsibility and pride in citizens towards their country.
By symbolically linking the inked finger of a voter with the protective charm of the “Nazar ka Tikka”, Republic Media Network underscores the importance of each individual’s role in shaping the nation’s destiny.
In crafting the campaign’s strategies, the team delved into harnessing the deep-rooted symbolism of the “Nazar ka Tikka” as a cultural icon, recognising its widespread recognition across communities.
They saw it not merely as an adornment but as a powerful emblem representing protection and warding off negativity.
Moreover, the campaign sought to elevate the concept of voting beyond a mere right, presenting it as a solemn duty towards the nation.
The chosen slogan, “Desh ko lagae nazar ka tikka – Vote Jaroor Kare!” encapsulated this sentiment, highlighting the vital role of each citizen in contributing to the nation’s welfare through active electoral participation.
By highlighting the significance of each vote, the campaign sought to underscore the collective impact of individual actions, rallying citizens to fulfill their duty in the democratic process.
The campaign will be extensively promoted across Republic Media Network’s platforms and for the first time the largest number of brands leveraging pre-election visibility, featuring compelling content aimed at engaging and inspiring audiences.
