Pharrell Williams set the stage ablaze at Paris Fashion Week as he unveiled Louis Vuitton’s spring menswear collection recently.
The runway was transformed into a homage to the American West, featuring sharp, intricately embellished outfits that captivated the audience.
The show kicked off with the rhythmic beats of Native American drumming, creating an immersive atmosphere.
Models strutted down the catwalk adorned in silver-tipped cowboy boots, denim chaps, wide-brimmed hats, and silky western shirts with pointy collars.
Turquoise studs adorned suits, and Louis Vuitton logos shimmered on sequined jackets, showcasing a fusion of luxury fashion and American Western tradition.
The runway, resembling a cacti-studded desert landscape, brought forth the “Yee-Haw Agenda” with fringe, artisan-embroidered lassos, wide-brim hats, and denim galore.
Louis Vuitton aimed to pay homage to Native American culture and honour the legacy of the Black cowboy through respectful representation.
While the show has garnered both praise and criticism, with some drawing comparisons to past controversies faced by brands like Dior, Williams was mostly appreciated for bringing in a unique perspective.
Hailing from Virginia, a state deeply rooted in Native American heritage, Williams infused authenticity by collaborating with indigenous artisans, musicians, and models.
The collection, rather than perpetuating stereotypes, sought to celebrate the aesthetic derived from indigenous and Black influences.
In attendance were notable figures such as Venus Williams, Chanel Iman, Davon Godchaux, Slim Thug, LaKeith Stanfield, Omar Sy, Quavo, Lil Yachty, Swae Lee, Dev Hynes, ASAP Ferg, ASAP Nast, Rauw Alejandro, and more, adding star power to an already spectacular event.
Williams and Louis Vuitton’s bold venture into the intersection of fashion, culture, and heritage promises to be a defining moment in this year’s Paris Fashion Week.
