Sara Tendulkar, daughter of cricket legend Sachin Tendulkar, is stepping into the international spotlight as one of the endorsers of Australia’s massive tourism campaign.
The tourism campaign, “Come and Say G’Day”, is tailored for five key international markets, including the United States, China, the United Kingdom, India, and Japan.
The $130 million campaign is aimed at encouraging international travellers to plan and book an Australian holiday.
Notably, India’s ad will feature Sara Tendulkar, a health and wellness influencer and entrepreneur.
She joins global celebrities like Robert Irwin, Nigella Lawson, Yosh Yu, and Abareru-kun, urging travellers from across the globe to experience the distinct charm and adventure Australia has to offer.
While Sara Tendulkar will feature in the campaign set to launch in India, other popular faces include Australian wildlife conservationist Robert Irwin, who is the son of legendary Steve Irwin, for the campaign in the US. Food writer and TV cook Nigella Lawson will star in the UK. Actor Yosh Yu in China and Comedian Abareru-kun in Japan/ Australian actor Thomas Weatherall will also feature in the new advertising creative.
In this campaign, Sara is positioned as India’s ambassador of Australian travel experiences.
This is the second chapter of Come and Say G’day, and it builds on the global campaign which launched in October 2022. The campaign, which will run for the next two years, will take the total investment by the Federal Government in ‘Come and Say G’day’ to $255 million since 2022.
Being a renowned influencer and social figure in India, Sara Tendulkar adds significant appeal to young Indian travellers. Her participation in the campaign is expected to increase interest in Australian destinations for Indian travellers seeking adventure, relaxation, and high-quality experiences.
Sara, a biomedical science graduate from University College London, has a master’s degree in clinical nutrition and public health as well.
ALSO READ: Birthday Special: Will suspense around Kishore Kumar biopic finally end?
According to Tourism Australia Managing Director Phillipa Harrison, this approach is designed to create “personal, lasting memories” tailored to what travellers from different markets seek— a mix of adventure for Americans, romance for Chinese visitors, culinary appeal for Brits, and wellness for Indians.
