In the vibrant world of K-pop, where music transcends boundaries and visuals are as important as the beats, 2023 has proven to be a year of cinematic brilliance.
As we navigate the explosive creativity of the genre, each music video unfolds like a compelling film, telling stories that resonate far beyond the screen. Here are 10 K-pop videos that topped the charts this year. Read on…
Vuja De: U-Know
U-Know, the legendary force from TVXQ, rocked 2023 with Vuja De, a visual extravaganza that goes beyond the surface glitz. Amidst epic set designs and lively jazz numbers, U-Know delves into the essence of humanity and the quest for purpose, creating a 13-minute short film that transcends the boundaries of a typical music video.
ATEEZ: Bouncy (K-Hot Chili Peppers)
Breaking free from their pirate persona, ATEEZ unleashes Bouncy (K-Hot Chili Peppers), a progressive masterpiece that transforms the group into seasoned actors in a wild Western action flick. With off-kilter choreography and character-driven visuals, ATEEZ offers a refreshing take on K-pop storytelling.
NewJeans: ETA
NewJeans takes a humorous and relatable approach with ETA, turning a pool party into a sleuthing adventure. The members become “girls’ girls”, capturing the essence of friendship with tea-spilling Facetime calls and judgmental expressions, making ETA a top-tier entry in 2023’s K-pop visuals.
KARD: ICKY
KARD, defying industry norms for seven years, presents ICKY, a showcase of sensuality as their beautifully lethal weapon. With psychedelic horror-inspired moments and viral-worthy verses, KARD’s resilience takes centre stage, making 2023 one of their best years to date.
The Boyz: ROAR
The Boyz embrace a fallen angel concept with ROAR, a sinister spectacle directed by Rigend Film. The group peels back layers of innocence, revealing a maturity through exceptional cinematography, making this visual journey an intoxicating exploration of their cynical nature.
tripleS LOVElution: Girls’ Capitalism
In the adorably quirky Girls’ Capitalism, rookie group tripleS LOVElution encourages embracing desires while emphasising self-worth. The video’s playful take on worldly desires intertwines with a deeper message about self-love, creating a unique and charming K-pop experience.
Kai: Rover
Inspired by early 2000s films, Kai’s Rover mesmerises with a dance challenge that took the world by storm. With nods to his ballet background and a scheme of identity thefts, Rover seduces viewers into Kai’s world, offering a tantalising journey through different personas.
TWICE: Set Me Free
TWICE takes a retro-futuristic approach in Set Me Free, a disco track that explores each member’s perception of freedom. The video masterfully depicts liberating moments, both individual and collective, culminating in a glorious dance number on a neon-lit movie set—a true cinematic spectacle.
XG: Left Right
XG, a global girl group with all-Japanese members, makes waves with Left Right. Influenced by 2000s R&B and the cyber-Y2K aesthetic, the video pays homage to the era, channelling the creative spirit of Aaliyah, TLC, and Destiny’s Child.
BLACKSWAN: Cat & Mouse
BLACKSWAN’s Cat & Mouse challenges their fierce image with a sweeter tone and aesthetic. The video, dripping with cotton candy and gumdrops, pays homage to nostalgic animation styles of Looney Tunes and Hanna-Barbera, creating a wonderfully magical and otherworldly experience.
