New Delhi: Oscar-winning composer A R Rahman teamed up with renowned musician Pharrell Williams to create Yaara, a Punjabi-inspired track that debuted at Louis Vuitton’s ‘Summer 2025’ showcase in Paris.
The song, performed by singer Romy, seamlessly fused traditional Punjabi rhythms with contemporary beats, creating a vibrant soundtrack for the high-profile runway event held on Tuesday.
The event also marked Pharrell’s debut collection as Louis Vuitton’s Men’s Creative Director, with Yaara providing an energetic and culturally rich backdrop to the fashion extravaganza.
Reflecting on the collaboration, Rahman expressed his excitement about the intersection of music, fashion, and global culture.
“Working with Pharrell and being part of this incredible Louis Vuitton experience was unforgettable. Moments like these highlight the universal language of creativity and the joy of coming together to create something impactful,” Rahman said in a statement.
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The star-studded show was attended by global icons, including BTS member J-Hope and music legend Beyoncé, who were seen enjoying the unique blend of music and fashion presented by Rahman and Pharrell’s collaboration.
Yaara stands as a testament to the power of music to transcend boundaries, adding a new dimension to Louis Vuitton’s global cultural narrative while celebrating the richness of Punjabi music on an international stage.
