Mumbai: Korean skincare and makeup sensation TIRTIR, the brand known for its viral and innovative beauty products, is set to revolutionize the Indian beauty landscape.
In collaboration with Reliance Retail’s Tira, TIRTIR makes its much-anticipated debut in offline retail, bringing its beloved offerings closer to Indian beauty enthusiasts.
TIRTIR has garnered a massive following globally, particularly for its Mask Fit Red Cushion Foundation, a product that has redefined inclusivity in the beauty industry.
Boasting an impressive 30 shades, the cushion foundation addresses a wide spectrum of skin tones, making it a ground-breaking product in markets where such diversity is limited.
Other cult-favourite TIRTIR products include Milk Skin Toner, a hydrating and refreshing skincare essential.
TIRTIR Ceramic Milk Ampoule is a premium skincare solution known for its potent, nourishing formula that strengthens the skin barrier and enhances radiance.
The Mask Fit Makeup Fixer is a powerful setting spray designed to keep makeup fresh, radiant, and long-lasting.
TIRTIR is available through select Tira stores and the Tira app.
TIRTIR’s cosmetics can be explored offline at various Tira stores across India. These include Jio World Drive and Infiniti Mall (Andheri and Malad) in Mumbai, DLF Avenue in Vasant Kunj, Delhi, and Mall of Asia in Bengaluru.
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This provides an opportunity for customers to experience the products firsthand before making a purchase.
With its premium quality, innovative formulations, and inclusive ethos, TIRTIR is set to captivate Indian consumers.
