• About
  • Advertise
  • Careers
  • Contact
  • Privacy Policy
  • Disclaimer
Monday, August 25, 2025
No Result
View All Result
Northeast News - Northeast India news 24×7
  • Assam
  • Meghalaya
  • Tripura
  • Mizoram
  • Manipur
  • Nagaland
  • Arunachal Pradesh
  • Business
  • Entertainment
    Ed Sheeran’s $270,000 Aston Martin wrecked after puddle disaster

    Ed Sheeran’s $270,000 Aston Martin wrecked after puddle disaster

    Assamese film ‘Kok Kok Kookkook’ to premiere at 30th Busan International Film Festival

    Assamese film ‘Kok Kok Kookkook’ to premiere at 30th Busan International Film Festival

    Elvish Yadav (Insta)

    Gunmen open fire at YouTuber Elvish Yadav’s residence; no injuries reported

    Trailer launch of ‘The Bengal Files’ ‘halted’ by Kolkata Police, claims director Vivek Agnihotri

    Trailer launch of ‘The Bengal Files’ ‘halted’ by Kolkata Police, claims director Vivek Agnihotri

    Sholay @50: A tale of casting hotchpotch

    Sholay @50: A tale of casting hotchpotch

    Will Ranbir Kapoor or Allu Arjun be the next Disco Dancer?

    Will Ranbir Kapoor or Allu Arjun be the next Disco Dancer?

    Indian Film Festival of Melbourne 2025 kicks off with star-studded press conference; Aamir Khan shares excitement to be part of IFFM

    Indian Film Festival of Melbourne 2025 kicks off with star-studded press conference; Aamir Khan shares excitement to be part of IFFM

    Jolly LLB 3: Akshay Kumar, Arshad Warsi-starrer courtroom comedy to hit theatres on this date

    Jolly LLB 3: Akshay Kumar, Arshad Warsi-starrer courtroom comedy to hit theatres on this date

    Oscar 2026: FFI opens entries from Aug 15 to Sep 10; films must reflect ‘Indianness’

    Oscar 2026: FFI opens entries from Aug 15 to Sep 10; films must reflect ‘Indianness’

  • Opinion
  • Neighbours
  • Assam
  • Meghalaya
  • Tripura
  • Mizoram
  • Manipur
  • Nagaland
  • Arunachal Pradesh
  • Business
  • Entertainment
    Ed Sheeran’s $270,000 Aston Martin wrecked after puddle disaster

    Ed Sheeran’s $270,000 Aston Martin wrecked after puddle disaster

    Assamese film ‘Kok Kok Kookkook’ to premiere at 30th Busan International Film Festival

    Assamese film ‘Kok Kok Kookkook’ to premiere at 30th Busan International Film Festival

    Elvish Yadav (Insta)

    Gunmen open fire at YouTuber Elvish Yadav’s residence; no injuries reported

    Trailer launch of ‘The Bengal Files’ ‘halted’ by Kolkata Police, claims director Vivek Agnihotri

    Trailer launch of ‘The Bengal Files’ ‘halted’ by Kolkata Police, claims director Vivek Agnihotri

    Sholay @50: A tale of casting hotchpotch

    Sholay @50: A tale of casting hotchpotch

    Will Ranbir Kapoor or Allu Arjun be the next Disco Dancer?

    Will Ranbir Kapoor or Allu Arjun be the next Disco Dancer?

    Indian Film Festival of Melbourne 2025 kicks off with star-studded press conference; Aamir Khan shares excitement to be part of IFFM

    Indian Film Festival of Melbourne 2025 kicks off with star-studded press conference; Aamir Khan shares excitement to be part of IFFM

    Jolly LLB 3: Akshay Kumar, Arshad Warsi-starrer courtroom comedy to hit theatres on this date

    Jolly LLB 3: Akshay Kumar, Arshad Warsi-starrer courtroom comedy to hit theatres on this date

    Oscar 2026: FFI opens entries from Aug 15 to Sep 10; films must reflect ‘Indianness’

    Oscar 2026: FFI opens entries from Aug 15 to Sep 10; films must reflect ‘Indianness’

  • Opinion
  • Neighbours
No Result
View All Result
Northeast News - Northeast India news 24×7
No Result
View All Result
Home Business

Lulu Group eyes strategic sourcing from Meghalaya to boost global agri-exports

Northeast NewsbyNortheast News
July 14, 2025
in Business, Meghalaya
Lulu Group eyes strategic sourcing from Meghalaya to boost global agri-exports
Share on FacebookShare on Twitter

Shillong: Global retail major Lulu Group International is exploring long-term sourcing partnerships in Meghalaya, with an eye on strengthening international market linkages for the state’s unique agricultural products.

An eight-member delegation led by Salim M.A., Director of Global Operations, visited Shillong for high-level discussions and field assessments as part of this strategic engagement.

The visit builds on a Memorandum of Understanding signed in November 2023 between Lulu Group and the Meghalaya State Agricultural Marketing Board (MSAMB) during the World Food India summit in New Delhi, facilitated by APEDA.

Over the past two years, MSAMB has actively pushed for the global export of the state’s Geographical Indication (GI)-tagged Khasi Mandarin, Pineapple, and organic Ginger.

During their visit, the Lulu delegation met with Meghalaya Chief Minister Conrad K. Sangma, Agriculture Minister Dr. Mazel Ampareen Lyngdoh, and senior state officials.

Discussions focused on scaling up infrastructure for agri-exports, opening new markets, and enhancing farmer incomes through strategic investments.

The chief minister reaffirmed the state government’s commitment to supporting the partnership, calling it a significant opportunity to showcase Meghalaya’s organic and GI-certified produce to global buyers.

“Our efforts are focused on maximising efficiency so that more of our products reach international markets. Meghalaya is an agro-based economy with produce that is both unique and high in quality,” he said.

He highlighted ongoing progress in production volumes, certification, and farmer collectivisation as strong foundations for future expansion.

In recent years, the state has achieved major breakthroughs in agri-export logistics. In a landmark step last year, Meghalaya facilitated the first direct export of GI-tagged Khasi Mandarin to Dubai via air cargo from Guwahati, bypassing traditional ports like Mumbai.

Building on that momentum, direct air exports of pineapples were also initiated with support from Air India Cargo.

To date, over 13 metric tons of Khasi Mandarin and 10 metric tons of Pineapple have been shipped to Middle Eastern markets.

In March 2025, the state marked another milestone by exporting its first sea shipment of 15 metric tons of organic ginger to Dubai, in partnership with the Eastern Ri-Bhoi Organic Farmer Producer Company.

These efforts highlight Meghalaya’s capacity to scale and trace its organic supply chains for global markets.

The partnership with Lulu Group is seen as a critical step in placing Meghalaya’s fresh and high-value agricultural products in premium retail spaces internationally.

As part of ongoing efforts to deepen trade engagement, eight progressive farmers and agriculture department officials from the state visited Dubai in March 2025 for a market exposure programme.

The delegation interacted with wholesalers at Aweer Market, participated in promotional activities in Sharjah, and visited Lulu Hypermarket in Silicon Oasis to see local produce showcased alongside international brands.

ALSO READ: Passport Seva mobile van flagged off in Guwahati to boost access in remote Northeast

Officials said the exposure visit gave farmers valuable insights into international pricing, branding, packaging, and consumer expectations, strengthening their preparedness to meet global standards.

The collaboration with Lulu Group is expected to further streamline export operations and open up consistent, high-return markets for Meghalaya’s farming communities.

The Government of Meghalaya sees these developments as part of a broader strategy to create sustainable, high-value opportunities for farmers, positioning the state as a key player in India’s organic and GI-certified agri-export sector.

Tags: Agricultural productsInternational marketLulu Group InternationalMeghalaya government
Next Post
Rights group moves court over alleged harassment of minorities in Bangladesh

Rights group moves court over alleged harassment of minorities in Bangladesh

Representational image (pixabay)

Assam labourer shot in Arunachal Pradesh succumbs to injuries; accused arrested

Mizoram CM briefs PM on Myanmar border conflict, seeks Central support for key projects

Mizoram CM briefs PM on Myanmar border conflict, seeks Central support for key projects

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

About Us

Northeast News is a digital only news platform covering Northeast India news 24×7. As Northeast India states – Assam, Meghalaya, Tripura, Mizoram, Manipur, Nagaland and Arunachal Pradesh hardly get any news coverage in the mainstream media, we are here to be ‘Vocal for Local’.

Category

  • Articles
  • Arunachal Pradesh
  • Assam
  • Business
  • Entertainment
  • Lifestyle
  • Manipur
  • Meghalaya
  • Mizoram
  • Nagaland
  • Neighbours
  • Opinion
  • Politics
  • Science
  • Sports
  • Tech
  • Tripura
  • Uncategorized

Site Links

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org
  • About
  • Advertise
  • Careers
  • Contact
  • Privacy Policy
  • Disclaimer

© 2022 All Rights Reserved.

No Result
View All Result
  • Assam
  • Meghalaya
  • Tripura
  • Mizoram
  • Manipur
  • Nagaland
  • Arunachal Pradesh
  • Business
  • Entertainment
  • Opinion
  • Neighbours

© 2022 All Rights Reserved.