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India’s first water transport service ‘Uber Shikara’ launched in Jammu & Kashmir’s Dal Lake

Northeast NewsbyNortheast News
December 3, 2024
in Business
India’s first water transport service ‘Uber Shikara’ launched in Jammu & Kashmir’s Dal Lake
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Tourists visiting the iconic Dal Lake in Srinagar will now have a more convenient way to explore its serene beauty.

Asia’s first water transport service, “Uber Shikara”, is now available in Jammu & Kashmir’s picturesque Dal Lake.

This initiative blends modern technology with the rich traditions of the region, allowing visitors to pre-book shikara rides through the Uber app.

The service was launched by Uber India and South Asia President Prabhjeet Singh, who booked the inaugural shikara ride via the app.

The service, introduced at Nehru Park, a popular island hub on Dal Lake, is designed to make shikara rides more accessible and affordable. It has started with seven locally-owned shikaras and plans to expand based on tourist demand.

Uber Shikara is our humble attempt to blend technology and tradition, enhancing accessibility and uplifting tourism in the breathtaking landscape of Kashmir,” Singh said.

The rides are priced at government-regulated rates, eliminating the need for bargaining, a common concern among visitors. Importantly, shikara operators will receive the entire fare without any commission cuts, ensuring their livelihoods are directly supported.

Uber Shikara marks a significant milestone for the company as it is the first water transport offering in Asia after similar services in select European countries like Italy (Venice).

Each Uber Shikara ride can accommodate up to four passengers and is available for one-hour bookings daily between 10 a.m. and 5 p.m. Rides can be scheduled from 12 hours up to 15 days in advance.

Uber’s Director of Communications Ruchika Tomar said: “Anyone who comes to Srinagar must experience a shikara ride, which is a timeless activity on every traveller’s bucket list. Our service brings together the magic of technology and Kashmir’s traditional charm, providing a seamless experience for travellers.”

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“This service standardises pricing and provides a reliable booking platform, benefiting both tourists and shikara riders,” he said. Local operators see the potential for increased business as more visitors embrace the convenience of online reservations,” Wali Mohammed Bhat, President of the Shikarawala Association, told a news agency.

Tags: Jammu & KashmirUber Shikara
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