GUWAHATI: To celebrate the glorious two hundred years of Assam tea, a two-day Bi-Centenary Assam Tea International Conference is being organized from January 29 in Guwahati.
The conference named BATIC 2024 will showcase the revolutionary change brought about by the small tea growers of Assam; discuss issues such as climate change/ sustainability, new technology and innovation and promotion of Indian teas in new geographies.
The event will start on January 29 and conclude on January 30 at Radisson Blu Hotel in Guwahati. More than 400 delegates have registered for the BATIC 2024 from 24 countries apart from delegates from India.
BATIC2024 is being organized by the Ministry of Commerce & Industry, Government of Assam, Tea Board of India and in association with Tea Research Association Tocklai.
Some of the major focus areas of the BATIC 2024 would include how to reposition tea as a trendy beverage amongst the younger population and learnings from Asian countries on making tea as a wellness beverage.
The international conference would deliberate on how climate change is affecting the tea industry of Assam and how the tea industry can start regenerative agriculture and earn carbon credits.
While there would be sessions on the revolution brought about by the small tea growers of Assam, the conference would also deliberate on rebranding Assam tea in new tea sales format of ecommerce.
Eminent speakers of the BATIC 2024 include Harish Bijoor of Brand Guru, Nitin Saluja, founder of Chaayos, James Grayland from Wanlin Tea Shanghai, Daneswar Poonyth from FAO Rome, Ganesh Babu, founder of Boomitra, Shabnam Weber, President of Tea Association of Canada, Sharyn Johnston, Chair of Australian Tea Association, Sanat Sarangi from TCS, Troy Kim and Thomas Kim from South Korea.
