Bharti Airtel has announced a new partnership with Google that will offer users free access to 100GB of Google One cloud storage, helping address the mounting challenge of limited device storage.
However, the offer is only for Airtel’s postpaid mobile and broadband (Wi-Fi) users, who will get a complimentary 6-month subscription to Google’s cloud service at no extra cost. They will also be able to share this storage with up to five additional people.
The partnership aims to address the issue of growing data storage constraints faced by users by ensuring that customers have ample space to store their cherished photos, videos, documents and other digital content without the need to frequently delete files or resort to expensive physical storage expansions.
Additionally, WhatsApp chats on Android are backed up to Google Account storage, which will make device switching easier for customers.
The cloud storage provision is compatible with both Android and iOS platforms, making it widely accessible to Airtel’s diverse customer base.
According to Airtel, the 100GB cloud storage offer will be available for 6 months from the date of activation.
The eligible users can redeem the benefit through the Airtel Thanks app, where an option to activate the Google One storage plan will be made available.
Once activated, users will be able to access the 100GB storage across Google Photos, Google Drive, and Gmail.
Siddharth Sharma, Director Marketing and CEO – Connected Homes, Bharti Airtel, said, “With smartphones becoming the main device for managing both personal and professional information, storage has become a significant concern for users.”
“We are pleased to collaborate with Google to address this issue by providing our customers with dependable, secure and user-friendly storage solutions. This partnership will present an opportunity for millions of our postpaid, Wi-Fi customers allowing them access to a further 100 GB of storage,” he said.
After six months of 100 GB storage at no charge, a nominal fee of Rs 125 per month will be added to the customer’s monthly bill. If a customer chooses not to continue the subscription, they can cease to be a Google One member.
Karen Teo, Vice President, Platforms & Devices Partnerships, APAC, Google, said, “We are excited to partner with Airtel to bring Google One to millions in India. Together, we will make it easier for our users to safely back up photos, videos and important files on their phones with more storage across Google Photos, Drive, Gmail and more.”
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In case users decide not to renew the service, their access to this 100GB free storage will be removed, although their existing files won’t be immediately deleted.
Google typically notifies users multiple times before revoking access to ensure that they have enough time to download or transfer their data elsewhere.
