• About
  • Advertise
  • Careers
  • Contact
  • Privacy Policy
  • Disclaimer
Wednesday, October 8, 2025
No Result
View All Result
Northeast News - Northeast India news 24×7
  • Assam
  • Meghalaya
  • Tripura
  • Mizoram
  • Manipur
  • Nagaland
  • Arunachal Pradesh
  • Business
  • Entertainment
    Meghalaya filmmaker wins top award at international speleology congress in Romania

    Meghalaya filmmaker wins top award at international speleology congress in Romania

    Renowned musician Joi Barua celebrates Bengal’s living legacy of music, culture

    Renowned musician Joi Barua celebrates Bengal’s living legacy of music, culture

    Sikkimese filmmaker Tribeny Geeta Rai’s ‘Shape of Momo’ bags two awards at Busan film festival

    Sikkimese filmmaker Tribeny Geeta Rai’s ‘Shape of Momo’ bags two awards at Busan film festival

    Assamese singer and composer Joi Barua

    Assamese singer Joi Barua wows Abbey Road with live track from upcoming animated film ‘Cosmic Rhapsody’

    Half a century later, ‘Sholay’ returns to big screen in London

    Half a century later, ‘Sholay’ returns to big screen in London

    Netflix India earns nine nominations at Asian Academy Creative Awards 2025

    Netflix India earns nine nominations at Asian Academy Creative Awards 2025

    Grammy winner John Mayer set for first-ever India concert

    Grammy winner John Mayer set for first-ever India concert

    Singer Selena Gomez marries music producer Benny Blanco

    Singer Selena Gomez marries music producer Benny Blanco

    A scene from the movie 'Chamkila'

    Diljit Dosanjh, Imtiaz Ali celebrate International Emmy nods for ‘Amar Singh Chamkila’

  • Opinion
  • Neighbours
  • Assam
  • Meghalaya
  • Tripura
  • Mizoram
  • Manipur
  • Nagaland
  • Arunachal Pradesh
  • Business
  • Entertainment
    Meghalaya filmmaker wins top award at international speleology congress in Romania

    Meghalaya filmmaker wins top award at international speleology congress in Romania

    Renowned musician Joi Barua celebrates Bengal’s living legacy of music, culture

    Renowned musician Joi Barua celebrates Bengal’s living legacy of music, culture

    Sikkimese filmmaker Tribeny Geeta Rai’s ‘Shape of Momo’ bags two awards at Busan film festival

    Sikkimese filmmaker Tribeny Geeta Rai’s ‘Shape of Momo’ bags two awards at Busan film festival

    Assamese singer and composer Joi Barua

    Assamese singer Joi Barua wows Abbey Road with live track from upcoming animated film ‘Cosmic Rhapsody’

    Half a century later, ‘Sholay’ returns to big screen in London

    Half a century later, ‘Sholay’ returns to big screen in London

    Netflix India earns nine nominations at Asian Academy Creative Awards 2025

    Netflix India earns nine nominations at Asian Academy Creative Awards 2025

    Grammy winner John Mayer set for first-ever India concert

    Grammy winner John Mayer set for first-ever India concert

    Singer Selena Gomez marries music producer Benny Blanco

    Singer Selena Gomez marries music producer Benny Blanco

    A scene from the movie 'Chamkila'

    Diljit Dosanjh, Imtiaz Ali celebrate International Emmy nods for ‘Amar Singh Chamkila’

  • Opinion
  • Neighbours
No Result
View All Result
Northeast News - Northeast India news 24×7
No Result
View All Result
Home Business

Air India may replace 76-year-old ‘Maharajah’ mascot

Anirban RoybyAnirban Roy
December 10, 2022
in Business
Air India may replace 76-year-old Maharajah mascot
Share on FacebookShare on Twitter

Guwahati: Air India may replace its 76-year-old Maharajah with a new mascot as some of the new honchos of the company find the amulet ‘outdated’.

The adorable Maharajah mascot first made its appearance in Air India’s family in 1946 when Bobby Kooka was Air India’s Commercial Director.

Kooka had engaged Umesh Rao, an artist with J.Walter Thompson Ltd in Mumbai to create the Maharajah for Air India.

The Maharajah portrayed a rich Indian monarch, with outsized moustache, the striped turban and his aquiline nose. Despite the regality, the Maharajah symbolized graciousness.

Maharajah is one of the most recognizable mascots around the world. His antics, his expressions, his puns have allowed Air India to promote its services with a unique panache and an unmatched sense of subtle humour.

According to reports, Air India recently roped in British brand and design consultancy firm Futurebrands to rework the Tata Group airline’s branding strategy.

Air India also hired former MakeMyTrip executive Sunil Suresh as its chief marketing officer, and Colin Neubronner, who conceptualised the branding of Singapore Airlines and Jet Airways, to its new brand-building team.

Tata Group now plans to merge Vistara with Air India to create a full-service airline by 2024.

Join our WhatsApp Channel Get updates, alerts & exclusives Join
Tags: Air IndiaMaharaja
Next Post
Manipur migratory birds

5 people fined Rs 25,000 each for killing 2 migratory birds in Manipur

ICICI Lombard launches 14 new products across Health, Motor and Corporate segments

ICICI Lombard launches 14 new products across Health, Motor and Corporate segments

MLTR trio enjoy Garo hospitality with Sangma brothers at Tura

MLTR trio enjoy Garo hospitality with Sangma brothers at Tura

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

About Us

Northeast News is a digital only news platform covering Northeast India news 24×7. As Northeast India states – Assam, Meghalaya, Tripura, Mizoram, Manipur, Nagaland and Arunachal Pradesh hardly get any news coverage in the mainstream media, we are here to be ‘Vocal for Local’.

Category

  • Articles
  • Arunachal Pradesh
  • Assam
  • Business
  • Entertainment
  • Lifestyle
  • Manipur
  • Meghalaya
  • Mizoram
  • Nagaland
  • Neighbours
  • Opinion
  • Politics
  • Science
  • Sports
  • Tech
  • Tripura
  • Uncategorized

Site Links

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org
  • About
  • Advertise
  • Careers
  • Contact
  • Privacy Policy
  • Disclaimer

© 2022 All Rights Reserved.

No Result
View All Result
  • Assam
  • Meghalaya
  • Tripura
  • Mizoram
  • Manipur
  • Nagaland
  • Arunachal Pradesh
  • Business
  • Entertainment
  • Opinion
  • Neighbours

© 2022 All Rights Reserved.