Guwahati: In a bid to highlight the tourism potential of the Northeastern region, the Ministry of Tourism will be hosting the 12th edition of International Tourism Mart (ITM) in Assam’s Kaziranga.
The Ministry has organized the three-day annual event, from November 26 to 29, to showcase the region’s tourism potential to domestic and international visitors.
This event serves as a vital platform, bringing together tourism businesses and entrepreneurs from the eight North Eastern States—Assam, Arunachal Pradesh, Manipur, Meghalaya, Mizoram, Nagaland, Tripura, and Sikkim—to foster collaboration and interactions among buyers, sellers, government agencies, and other stakeholders.
The 12th edition of International Tourism Mart will be held in a region famous for its diverse landscapes, abundant wildlife, vibrant cultures, and rich heritage. The Kaziranga National Park, a UNESCO World Heritage Site and home to the majestic one-horned rhinoceros, further enhances the appeal of this event.
Tourism Director General Mugdha Sinha said that approximately 400 participants are expected to attend the tourism mart.
Sinha said the participants will include international and domestic tour operators, hoteliers, homestay owners, tourism service providers, influencers, opinion makers, senior officials from the Central and state governments, media professionals and international students, among others.
She further stated that the three-day Mart will feature a variety of activities, including presentations by state governments, B2B meetings, panel discussions, food demonstrations, cultural evenings, live music, a North East Bazaar, and technical visits to significant sites such as Charaideo Moidam (newest and 43rd UNESCO World Heritage Site of India), Kaziranga National Park (Celebrates 50 years as National Park), Hathikuli Tea Estate and the Orchid and Biodiversity Park.
It will also engage international students studying in the Northeast and influencers from around the world, providing them with first-hand insights into the region’s rich culture, she added.
Highlighting that the ITM in Kaziranga will exemplify a strong commitment to sustainability, aligning with the Travel for Life initiative of the Ministry of Tourism, the DG stated that the event will be organized with a focus on minimizing environmental impact, employing energy-efficient practices, and the elimination of single-use plastics.
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Transportation during the Mart will be facilitated via dedicated shuttle services, demonstrating the Ministry’s dedication to harmonizing tourism with nature and ensuring a lasting, positive legacy, she added.
