Guwahati: In a heartfelt tribute to the Indian Armed Forces for the retaliatory ‘Operation Sindoor’ in response to the Pahalgam terror attack, Assam-based tea entrepreneur Ranjit Baruah has launched a special tea blend titled “Sindoor – The Pride”.
Ranjit Baruah, Director of Aromica Tea, said the unique tea — a rich blend of Assam’s Halmari Gold Orthodox and premium CTC—is a symbolic gift to soldiers.
“Sindoor is a symbol of pride in Indian society. We are proud that India launched Operation Sindoor on May 7 in response to the Pahalgam terrorist attack. As a tea entrepreneur, I wanted to pay homage to the Indian Army in my own way. So, I launched a tea pack named ‘SINDOOR – The Pride’ as a salute to the forces,” said Ranjit Baruah.
Ranjit Barua, who has spent over 20 years in manufacturing tea and founded Aromica Tea, a renowned tea manufacturing unit that has launched as many as 54 unique tea blends over the years.
‘Sindoor – Pride’ has been exclusively created not for commercial launch but as a mark of respect to the Indian security forces.
“It will be personally gifted to members of the armed forces as a token of our appreciation for their service and valour,” he said.
Barua has prepared 200 packets of this Sindoor-Pride, 50 packets of which will be distributed to close family and friends while the remaining 150 packets will be gifted to Indian army personnel within the next 15 days.
“I have created these tea packs especially as gifts for the Indian Army. We celebrate every happy occasion with a cup of tea, and this is no different. This special blend has been made by combining Assam’s finest teas — Halmari Gold Orthodox and premium CTC. Rich red is the colour of the brew, which is reminiscent of Sindoor,” Baruah explained.
The red hue of the tea mirrors the traditional sindoor — a powerful symbol of strength, sacrifice, and identity in Indian culture.
With this kind of thoughtful initiative, Ranjit Baruah has brewed more than just tea. He has brewed a message of unity, honour, and patriotism.
On May 7, India carried out Operation Sindoor in a befitting response to the April 22 terrorist attack in Pahalgam. India’s successful strikes stirred patriotic fervor across the nation.
