Guwahati: In a remarkable achievement, Assam’s Purabi Dairy has recorded sales of over 2 lakh litres of milk and milk products per day during this Magh Bihu.
The record achievement marks a significant milestone in the dairy’s journey, reflecting the growing trust and preference of consumers for Purabi products.
This surge in sales during Magh Bihu highlights the brand’s strong market presence and its ability to meet the heightened festive demand.
The dairy cooperative on Friday said that it achieved 35% higher sales volume as compared to last year’s Magh Bihu. The curd sales grew by a whopping 70% this year, underscoring the trust of the people of Assam. In the same period, cream sales also increased by 40% as compared to last year.
“We are happy to note that the people of the state love our products which are in fact made from milk produced by the farmers of Assam. This success reflects our consistent efforts in ensuring quality and expanding distribution networks,” said SM Hussain, Marketing Head, WAMUL.
On Friday, the dairy cooperative further strengthened its sales network by setting up a Purabi Milk Booth near Ganesh Mandir in Ganeshguri, Guwahati.
The milk booth was inaugurated by Assamese actors Moloya Goswami, Sagarika Goswami and Debajit Mazumdar, director Achinta Sankar and director Atualananda Barman in the presence of Sameer Kumar Parida, Managing Director, WAMUL and Satya Brata Bose, Managing Director, North East Dairy and Foods Limited (NEDFL).
Speaking about the new booth, Sameer Kr Parida, Managing Director of WAMUL, said, “We are delighted to inaugurate the fifth Purabi Milk Booth in Guwahati today. The growing popularity of Purabi Dairy, not only in Guwahati but across Assam, has encouraged us to expand further. We plan to establish 10 more booths across Guwahati, ensuring our milk and milk products are more accessible to our valued customers.”
Parida further added, “What sets us apart is the freshness and quality of our products, sourced directly from farmers across Assam. This commitment to quality has been validated by our consumers, especially during Magh Bihu this year, when our milk and milk product sales reached an unprecedented 2 lakh litres per day.”
He said, “We remain confident in our growth trajectory and are dedicated to contributing to the vision of our Chief Minister and supporting the aspirations of farmers across Assam.”
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WAMUL, which owns the cooperative brand Purabi, set up the milk booth under the World Bank-funded APART Project of the Assam Government.
The booth, introduced under the Company Owned Franchisee Operated (COFO) model, will enable citizens to procure fresh milk and dairy products.
