Itanagar: Arunachal Pradesh Tourism Minister Pasang Dorjee Sona launched the state’s new tourism policy and logo during a ceremony in New Delhi on Wednesday (April 2).
The new tourism policy is aimed at positioning the state as a top destination for both domestic and international travellers.
Speaking during the event, the Tourism Minister said, “The event marked a significant step in rebranding Arunachal Pradesh’s tourism identity with the theme Arunachal: Beyond Myths and Mountains.”
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The event marked a significant step in rebranding Arunachal Pradesh’s tourism identity with the theme “Arunachal: Beyond Myths and Mountains.” With insights shared on our vision and strategic roadmap, the evening brought together key stakeholders. pic.twitter.com/KeufRm8xnn— Pasang Dorjee Sona (@pasang_sona) April 2, 2025
“The prime focus of our new tourism policy is to position Arunachal Pradesh as a world-class tourism destination, preserving its pristine landscapes, rich tribal culture, and unique biodiversity while promoting sustainable tourism and community empowerment,” Minister Sona said.
He further said the introduction of this policy is expected to double domestic tourist numbers and achieve a tenfold increase in international tourist arrivals.
Taking to X, Arunachal Pradesh Deputy Chief Minister Chowna Mein wrote, “With the unveiling of our Tourism Logo and Policy, a new chapter begins for the State’s tourism sector. Led by Hon’ble Minister for Tourism, Shri Pasang Dorjee Sona ji, this initiative focuses on promotion, sustainability, cultural preservation, and economic opportunities for local communities.”
With the unveiling of our Tourism Logo and Policy, a new chapter begins for the State’s tourism sector. Led by Hon’ble Minister for Tourism, Shri Pasang Dorjee Sona ji, this initiative focuses on promotion, sustainability, cultural preservation, and economic opportunities for… https://t.co/SIZskyQo2V
— Chowna Mein (@ChownaMeinBJP) April 3, 2025
The policy focuses on experiential tourism, highlighting areas such as farm tourism, wine tourism, wellness and spiritual tourism, adventure tourism, film tourism, ecotourism, tribal tourism, MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism, and border tourism.
The new logo, featuring turquoise mountains and an orange arc for the rising sun, represents Arunachal Pradesh as the “Land of the Dawn-lit Mountains.”
Tourism Director Manjunath R said the rebranding shows the state’s untouched beauty. “The new identity serves as an invitation to explore an unexplored side of India that is profoundly enriching,” he said.
