The iconic brand Taj, under the Indian Hotels Company Limited (IHCL), has appointed Maharaj Kumar Sahib Dr. Lakshyaraj Singh Ji Mewar of Udaipur as its brand ambassador.
Parveen Chander Kumar, Executive Vice President of Sales & Marketing at IHCL, while highlighting the brand’s pivotal role in shaping India’s hospitality landscape, said that the move aims at showcasing the country’s rich cultural legacy.
“This partnership with Maharaj Kumar Sahib Dr. Lakshyaraj Singh Ji Mewar of Udaipur furthers Taj’s commitment to showcasing and preserving the rich cultural legacy of the country,” Kumar said, in a statement.
He highlighted Taj’s dedication to not only providing world-class hospitality but also actively participating in cultural preservation efforts. With a legacy spanning 120 years, Taj has been synonymous with luxury, hospitality, and the preservation of Indian heritage.
The Mewar of Udaipur expressed his enthusiasm for the collaboration, acknowledging Taj’s role in restoring some of India’s most revered palaces dating back to the pre-independence era.
“Taj has remained unwavering in its commitment to revive India’s illustrious past through the meticulous restoration of some of the nation’s most cherished palaces from the pre-independence era. I am honoured to align with this prestigious brand and collaborate towards the promotion of India’s historic destinations and royal legacies, deeply rooted in the fabric of its communities,” he said.
He also spoke of Taj’s dedication to reviving India’s glorious past and promoting its historic destinations and royal legacies, all while engaging with local communities.
The Taj brand is deeply intertwined with India’s history, with a presence in key historic destinations such as Udaipur, Jaipur, Jodhpur, Jaisalmer, Gwalior, Hyderabad, Varanasi, and Mumbai.
The appointment of Maharaj Kumar Sahib Dr. Lakshyaraj Singh Ji Mewar of Udaipur as brand ambassador marks a significant step forward in Taj’s mission to promote India’s historic destinations and royal legacies.
